How to Use QR Codes to Expand Your Reach and Maximize Your Marketing Efforts

If the majority of your business resides solely online, it can be difficult to imagine expanding it beyond the web. However, what if there was a way for you to bridge the gap, and bring your online affiliate marketing business to the real world?

Enter Quick Response (QR) codes. This nifty technology enables you to share web links to anything – portfolios, landing pages, social media pages, and more – so you can easily invite potential offline customers to your web-based business.

In this post, we’ll explain what QR codes are and why you should consider using them for your affiliate business. Then, we’ll show you three different ways to use QR codes, and how Pretty Link Pro can help. Let’s get started!

What QR Codes Are and Why You Should Use Them

Ralph Lauren QR Code

QR codes are used by a variety of companies, including those in the retail, entertainment, food, and hospitality industries.

QR codes are two-dimensional bar codes that are recognized by the camera on your smartphone. Once scanned, they link to a dedicated page and offer you information based on the business in question.

There are a variety of reasons you should consider using QR codes for your affiliate business. For example:

  1. They enable you to share almost anything without taking up much space (such as on a poster or billboard).
  2. Their versatility enables you to link to different forms of media, such as images, videos, and PDFs.
  3. They can be utilized by anyone with a smartphone.

With 77% of US adults using smartphones today, there’s really no reason not to utilize QR codes for your affiliate business. Let’s see how you can leverage this technology.

How to Use QR Codes to Expand Your Reach and Maximize Your Marketing Efforts (3 Methods)

Now you have a better understanding of QR codes and how they can be beneficial for your affiliate business, here’s a look at three specific ways you can utilize them.

1. In Place of a Business Card, or as an Elevator Pitch

QR code business card example

You can add QR codes to your business cards, or forgo them altogether by saving the QR code to your phone.

The purpose of a business card is to provide a snapshot of your business and contact information. With a QR code, you can easily share this information from your smartphone without the need for business cards.

Implementing this is quite simple:

  1. Create a QR code that links to an About page or social media platform.
  2. Save the code to your smartphone by downloading the newly-generated code, or taking a picture of it.

When you’re next asked for your business card, you can offer up the QR code for scanning. To expand on this idea, using a QR code to optimize your elevator pitch is just one more way to set yourself apart. For example, you could link to a personalized video that represents you and your business, or even create a link to an infographic that outlines who you are and what you do. Again, you can save the QR codes to your device for easy access when needed.

2. To Promote Your Products or Services

QR Code apparel

QR code apparel is a great way to pique curiosity and promote your business.

Being able to meld your offline and online marketing is one of the largest benefits of QR codes, and they can help you offer an inside look at your business to potential customers.

You have a few options when you take this approach:

  1. Print out QR code stickers and attach them to physical affiliate products you use. Once you pique the curiosity of customers, you can immediately provide a link to more information.
  2. Create apparel with QR codes printed directly on them. If they’re displayed prominently and promoted correctly, you’ll likely attract potential customers to your business.

The more creative your ideas, the easier it is to promote your affiliate products in the real world – and the only practical limitation is your imagination!

3. To Offer Exclusive Discounts and Deals

The Make Stickers website.

There are plenty of companies who will make QR code stickers in all manner of designs.

Discounts and special offers can make even the most unlikely of customers a potential buyer. QR codes will enable you to reach the offline bargain hunters as well as your online ones.

To get the most from this strategy, consider these tips:

  1. Target the right audience by displaying your QR codes in relevant places. For example, you could target a gym for health products.
  2. Link to a landing page that requires customers to like your social media page or follow your blog before gaining access to the offer.

Everyone loves a good deal, and having access to customers who wouldn’t normally learn about your online deals can open up a big gap in the market – and entice them to check out your site.

How Pretty Link Pro Can Get You Started with QR Codes

Pretty Link Pro screenshot

Pretty Link Pro is a leading premium WordPress plugin that offers easy link shortening and tracking. However, alongside its wealth of functionality, the plugin also includes a QR code generator. This enables you to create pretty links to all types of posts and pages, then generate a unique QR code for them.

While there are an abundance of free QR code generators on the web, link tracking is what makes Pretty Link Pro stand out as a superior choice. In addition to tracking your links, you can also track the QR codes you’ve created – all from your WordPress dashboard. What’s more, using this feature is simple, and two steps are all it will take to set it up and put it to use.


QR codes are a marketing aspect you can’t ignore, and they provide affiliate marketers with a number of benefits. What’s more, with a tool such as Pretty Link Pro, generating and implementing QR codes is a piece of cake.

In the above post, we’ve offered three ways to use QR codes to expand your reach and maximize your marketing efforts. To recap, you can use them:

  1. In place of a business card, or as an elevator pitch.
  2. To promote your products and services.
  3. To offer exclusive discounts and deals to customers.

Do you have any questions about QR codes or how Pretty Link Pro can help you set them up? Let us know in the comments section below!

Image credits: Max Pixel, Pixabay.

4 Tips for Driving High-Quality Traffic to Your Affiliate Marketing Site

You’ve spent time and money building your affiliate marketing site, only to hear crickets when your site goes live. This is a frustrating reality for many new affiliate marketers, and one that can be difficult to face.

Such a reality, though, can be easily overcome by using the right traffic-driving tactics. These tactics, when used correctly, can bring high-quality traffic to your site, making all the effort you’ve put in worthwhile.

In this post, we’ll discuss the importance of high-quality site traffic. We’ll then introduce you to four traffic-driving techniques you can begin to incorporate today. Let’s get started!

Why High-Quality Traffic Is Important for Your Affiliate Marketing Site

In the context of affiliate marketing, high-quality traffic is that which helps you to meet your goals. If it converts (turns into sales), then it’s quality. If it doesn’t convert, then you have some tweaking to do.

As you can imagine, then, bringing high-quality traffic to your site is much more important than driving non-targeted readers. This is because while traffic numbers may be lower, your conversion rates and overall sales will be higher.

In addition, high-quality traffic can do good things for your site’s search engine rankings. Targeted readers are more likely to share your site’s content, increasing backlinks to your website.

4 Tips for Driving High-Quality Traffic to Your Affiliate Marketing Site

With a better understanding of high-quality traffic, let’s take a look at the ways you can drive such traffic to your own website.

1. Offer High-Value Content

You want the content on your site to be thought-provoking and actionable. In fact, that’s the very definition of valuable content.

Aside from taking pride in your work, high-value content is important if you want to drive traffic because it will be shared, get discussed, and boost search engine rankings as a result.

If you’re ready, take these steps to ensure you create high-value content every time:

  1. Answer questions that your target audience is asking. With the help of search engine results and social media searches, you can find the questions that are most plaguing your audience.
  2. Incorporate actionable steps. Provide your reader with a next step, enabling them to take action immediately.
  3. Use data and real-life examples. Give readers a glimpse of reality to really drive the point home.

The process of creating high-value content that attracts your target audience is often overcomplicated. In reality, all you need to do is consider what your reader wants, and then deliver for them.

2. Get Active on Social Media

Social media is a powerful source of highly-targeted traffic. After all, in one sense, social media platforms such as Pinterest, Instagram, and Twitter are search engines in disguise.

There’s much to be said regarding social media as a traffic source. Here’s just a few tips to get started:

  1. Limit yourself. Rather than targeting every single social media network out there, limit yourself to a maximum of three (and even just one or two). Focusing your efforts narrowly will better ensure positive results.
  2. Pick the right platform(s) for your industry. When deciding on a platform (or platforms) for your niche, keep in mind that each targets a different demographic and choose accordingly.
  3. Stick to a consistent posting schedule. This will keep you accountable, as well as help you to grow a steady following.
  4. Experiment and measure results. With experimentation, you can find the right schedule and style for your audience so you can improve upon your social media strategy.

Of course, the most important rule to follow when using social media is to stay consistent. This means continuing to post, engage, and take part, even if results aren’t coming as quickly as you’d like.

3. Guest Post on Industry Blogs

As a strategy to grow high-quality traffic, guest posting can do more than drive traffic to your site. In fact, it can help you to build a targeted audience.

So, how can you further leverage guest posts to drive traffic to your site? Here’s a couple of tips to keep in mind:

  1. Guest post on blogs with a similar target audience. Posting on blogs that have a similar focus to your site – even if they’re not as big as alternative options – will enable you to target your ideal audience more effectively.
  2. Add links within your content. Don’t be afraid to do a bit of self promotion. Include links to your own relevant work within the post, and even add one to your author bio (if allowed).

Remember, the content you create is there to provide value. With this as your focus, you can create high-converting guest posts every time.

4. Optimize Your Site’s Links

As an affiliate, you know how important links are to your business. In short, optimizing your links can help to boost their effectiveness.

Link optimization includes the cloaking and shortening of links. This enables you to ‘brand’ your links, as well as make them easy to remember and share on social media.

Fortunately, there are plugins, such as our very own Pretty Link Pro, that enable you to perform this function from within WordPress.

Once you’ve purchased a plan and installed the plugin, navigate to Pretty Link > Add New Link. This can be found on the left-hand side of your WordPress dashboard.

At this point, all you need to do is add in the target URL (that is, the not-so-pretty affiliate link) and change the Pretty Link to whatever you’d like.

Pretty Link Cloaking Add A New Link

Then, click Create. Now, you can use this link wherever you’d like, and it’s not only easy to remember, but also bears the name of your website for branding purposes.


The quality (or lack thereof) of your site’s traffic can make or break your affiliate marketing business. But, as frustrating as it can be to attract high-quality traffic, there are a number of techniques you can use to improve results and bring in targeted leads.

In this post, we outlined four ways to drive high-quality, targeted traffic to your site. To recap:

  1. Offer high-value content.
  2. Get active on social media.
  3. Guest post on industry blogs.
  4. Optimize your site’s links.

Do you have any questions about driving high-quality traffic to your site? Let us know in the comments section below!

3 Reasons to Use Temporary Redirects on Your Site (And How to Get Started)

User experience and SEO page rank are two factors that you may consider to be most important on your blog. Sometimes, however, you may find yourself needing to perform tasks, such as site maintenance or A/B testing, which can negatively impact one, or even both.

This can be avoided, though, with the help of temporary site redirects. A temporary redirect is just as it sounds, offering non-permanent redirection from one URL to another. There’s a number of reasons you may require this technique, but no matter the reason, plugins like Pretty Link Pro can effectively help you to implement it.

In this post, we’ll discuss temporary redirects, when to use them, and three reasons why they are used. Additionally, you’ll learn how to implement temporary redirects with Pretty Link Pro. Let’s get started!

What Temporary Redirects Are (and When You Should Use Them)

temporary site redirect setup in Pretty Link Pro

An example of a temporary redirect as seen in Pretty Link Pro. With this set up, users will be redirected to the target URL (

URL redirection is a technique used to make web pages available at more than one location.

There are two main redirection types – temporary and permanent – that each serve their own purposes. Permanent redirects, for example, are great for permanent website moves. Temporary redirects are better for short-term events, such as site maintenance.

Both work in the same manner, redirecting search engines and site traffic to the newly-established link. The key difference, though, is that during a temporary redirect search engines will continually refer to the original URL. Once that URL is back in use, the original connection will be reestablished and search engine crawls will continue as normal.

3 Reasons to Use Temporary Redirects on Your Site

With a better understanding of temporary redirects, let’s dig in to a few reasons for using them on your site.

1. To Implement A/B Testing

When you set up your web pages, you may not always be sure you’ve created the best version possible. That’s where A/B testing comes in.

Simply put, A/B testing is a process where two different versions of the same web page are compared. 50% of the page’s traffic will be sent to Version A, while the other 50% will be sent to Version B. Comparisons are typically made regarding conversion rates, though other stats, such as bounce rate and time spent on page, can also be used.

A/B testing is a great way to learn how to improve your site. And, with a temporary redirect, there’s no harm to your site’s search engine rankings during testing.

2. To Maintain or Update Your Site Without Disruption

Site maintenance keeps your site running smoothly, keeps security tight, and ensures that SEO is up to date. The maintenance process, though, can be a bit involved. This can put your site out of commission for a few hours during the bulk of the process.

With temporary redirects, however, you can perform site maintenance while also limiting site unavailability. This means that site visitors will not be put out by the downtime, and search engine bots will hold off on site crawling until the temporary redirect has been removed and the original URL is restored.

3. To Create a Page Without Impacting SEO

Search Engine Optimization (SEO) is the process involved in effecting website and web page position on Search Engine Results Pages (SERPs).

While you typically like to have your web pages available for search engine bots to crawl, there may be a few reasons to block such activities.

One of the main reasons is site testing or development. During the early stages of a web page’s creation, having it rank for SEO may not be particularly helpful for your site. Another common reason is client feedback, enabling you to create a page without it being included in your site’s rankings. This is commonly used by website developers, but you can also use this technique if you’re a content writer, copywriter, or other creative.

How Pretty Link Pro Can Help You Implement Temporary Redirects

Pretty Link Pro screenshot

While the main feature of Pretty Link Pro is link shortening, it has a variety of other features, including both permanent and temporary redirect options.

With Pretty Link Pro, setting up temporary redirects are simple. To begin, head to Pretty Link > Add New Link on the left-hand side of your WordPress dashboard.

First, add the redirect URL (the URL which all traffic will be redirected to) to the Target URL box.

Then, add a custom slug to the Pretty Link box. This is the link URL which will be requested by site visitors, but they’ll be sent to the target URL instead.

Now, keep in mind, if you already have a page in your WordPress site with the desired Pretty Link slug, you will have to edit the original page’s URL. This is because Pretty Link Pro will not allow the creation of an identical URL. Don’t worry, though, as the slug can always be changed back once you’re done using the temporary redirect.


As we’ve discussed above, temporary redirects can be helpful for a number of reasons. Fortunately, such redirects are easy to implement with a link management tool, such as Pretty Link Pro.

In the above post, we discussed three reasons to use temporary redirects on your site. To recap, they include:

  1. To implement A/B testing.
  2. To maintain or update your site without disruption.
  3. To create a page without impacting SEO.

Do you have any questions about temporary redirects or how Pretty Link Pro can help? Let us know in the comments section below!

A Beginner’s Guide to Using Pretty Link Pro

Whether you’re a blogger, a social media maven, or an affiliate marketer, link shortening and redirection are important marketing elements to get right. However, without the proper tools, you’ll likely be left frustrated at the time-consuming nature of the process.

Fortunately, there’s an answer for those who need a simple, all-in-one link management tool – Pretty Link Pro. Our premium WordPress plugin offers almost all of the link automation, management, and customization tools you can practically think of, and more.

In this post, we’ll introduce you to Pretty Link Pro. You’ll learn how to get started with the plugin, including how to add it to your site and customize its settings to fit your needs. What’s more, you’ll be introduced to three of Pretty Link Pro’s main features and how you can use them effectively for your own linking needs.

Introducing Pretty Link Pro

The Pretty Link Pro home page.

Pretty Link Pro is a premium plugin that makes it easy to shorten, cloak, share, and even track your affiliate links – all from the WordPress dashboard, and with much more functionality than your average link shortener.

While there’s a Pretty Link Lite version of the plugin, the premium version offers a myriad of additional redirection types, conversion reports, and a wealth of automation and sharing tools to supercharge the way you present your site’s links.

Key Features:

  • Offers default link options to help speed up the process of link creation.
  • Enables you to customize reporting options to track important information.
  • Lets you create link groups based on product, affiliate, and more.
  • Provides a social media network bar for posts and pages, enabling readers to share pretty links directly.


Pretty Link Pro starts at $47 per year, and you can find out more from the website.

How to Get Started With Pretty Link Pro

To begin reaping the benefits of Pretty Link Pro, you’ll first need to purchase a subscription plan. Next, you’ll need to install and activate the plugin on your site, before registering it with your license key. To do this, navigate to Pretty Link > Activate Pro on your WordPress dashboard. From here, paste in the license key and click Activate.

At this point, you’re ready to get started shortening, redirecting, and managing your affiliate links. To add a new link, navigate to Pretty Link > Add New Link on your WordPress dashboard:

Pretty Link Pro Add New Link

You’re now ready to delve into what Pretty Link Pro offers, so let’s take a look!

3 Key Features of Pretty Link Pro (And How to Use Them)

Pretty Link Pro is packed with practically all of the link management tools you could need, and has three key features that make it run. Let’s begin with its bread and butter – link shortening.

1. Link Shortening

The long, complicated links typically used by affiliates are not only a hassle to manage, but they can also make site visitors wary and discourage clicks. However, with Pretty Link Pro, you no longer have to worry about your affiliate links scaring possible customers away.

From the Add Link screen, you’ll be shown a number of options, although to begin, you only need to focus on a few:

Pretty Link Pro redirect and shorten links

First, add the link you’d like to shorten into the Target URL box. Next, edit the four-letter slug within the Pretty Link field in any way you’d like, and add a title to easily find it again later. Finally, choose the redirection method (we recommend 301 (Permanent)), then select Create at the bottom of the page.

That’s all there is to it, but let’s take a closer look at the first drop-down in the list.

2. Link Redirection

As seen above, redirection plays a crucial role in link shortening. However, there are other ways to utilize Pretty Link Pro’s redirection feature. Link redirection offers a number of benefits to marketers, including a potential increase click-through rates and the prevention of ‘link theft’.

To use this feature, add a new link as you did before. Pretty Link Pro offers a number of redirection types (including permanent and temporary), as well as some more advanced choices such as Cloaked, Javascript, and Meta Refresh:

Link redirection types

Once you’ve decided upon the type you’d like to use, select it, continue creating your link as in the previous step, then click Create. It’s really that simple!

3. Link Management and Automation

It can be difficult to keep track of all of your links, especially when you have a number of affiliates working for you. Fortunately, Pretty Link Pro has link management and automation baked in.

To manage the links you’ve created, navigate to Pretty Link > Pretty Link and select the link you’d like to edit. You’ll see options including link expiration and keyword automation. These options are found within the Pro Options drop-down on the Add Link screen:

Pretty Link Pro pro options

Link tracking is another handy feature, and it enables you to keep tabs on your affiliate links from a dedicated reporting panel. To track your links, first enable the tracking feature in the Advanced Options drop-down on the Add Link page:

Advanced Options enable tracking

Then, navigate to Pretty Link > Clicks on your WordPress dashboard. Here, you can see an overview of each tracked click, including the URL, referrer, and the link:

clicks and link tracking

Additionally, from the Pretty Link > Pro Reports tab you can create link reports that can be exported for use elsewhere.

Finally, you can also automate a number of link tasks. We’ve already mentioned link expiration (which can either be on a specific date or after a predetermined number of clicks), but you can also automatically turn keywords into links, and even automate the social media sharing options available within the plugin.


The importance of affiliate link tracking and management cannot be overstated. This is why a well-built and full-featured linking plugin is a must-have for affiliate marketers everywhere.

In the above post, we’ve offered you an introduction to the Pretty Link Pro plugin. You’ve learned how to add the plugin to your own site, as well as its three main link-focused features, which include:

  1. Link shortening.
  2. Link redirection.
  3. The management and automation of your links.

Do you have any questions about getting started with Pretty Link Pro? Let us know in the comments section below!

4 Affiliate Marketing Tactics That Will Improve Your Sales Strategy

You’ve likely spent countless hours developing your affiliate marketing site. If you’ve put your heart and soul into bolstering your business, only to hit a brick wall when it comes to your current marketing tactics, you’ll know it’s not a fun situation to be in.

Fortunately, improving your strategy and boosting sales isn’t an impossible feat to achieve. There are a few small steps you can take that will have a big impact on your business – and you can begin to implement all of them today.

In this post, we’ll first cover the importance of having a solid sales strategy. Then you’ll learn four affiliate marketing tactics you can incorporate into your business to boost sales. By the end, you’ll have some new, solid tips to integrate into your affiliate website – which will no doubt provide some positive results!

What a Sales Strategy Is (and Why You Need One)

In its simplest terms, a sales strategy is a plan you create and implement to gain an edge against your competitors. It includes your roadmap for customer acquisition and engagement, as well as for product promotion and brand awareness.

For affiliate marketers, a solid sales strategy can provide numerous benefits:

  1. It focuses your team to the task at hand.
  2. It can provide guidance in the event of any issues that may arise during its implementation.
  3. A well-created strategy can you save time by clearly outlining the the steps you should take next.

In short, a sales strategy enables you and your marketing team to work smarter, not harder. Keeping this in mind, while a basic strategy can prove valuable, enhancing it by implementing a few additional marketing tactics will potentially see your bottom line soar.

4 Affiliate Marketing Tactics That Will Improve Your Sales Strategy

Once you have a sales strategy in place that you’re comfortable with, you’ll find these four affiliate marketing tactics to be particularly helpful in supercharging its effectiveness. Let’s take a look!

1. Set Up a Squeeze Page

Squeeze pages are all over the web. They’re on news websites, blogs, and business websites, and their main purpose is to collect information from your site’s visitors (mainly email addresses, but essentially any information you require).

However, squeeze pages aren’t always a separate page on your site. For example, on ProBlogger it appears as a pop-up:

ProBlogger Squeeze Page example

This technique enables you to collect emails, which in turn helps you to build a relationship with your readers. In addition, you also have easy access to your target market (i.e. those already visiting your site).

To get started, you’ll need either a dedicated theme or plugin. With the right content elements, such as an engaging headline and a strong lead magnet, you can be well on your way to creating a highly-converting squeeze page in no time.

2. Optimize Your Lead Generation Forms

Lead generation forms are one of your website’s most valuable tools. As your site’s main method of collecting lead information, it’s imperative you have one. Of course, the more leads you receive, the potential there is for a sale to take place. However, not all lead generation forms are created equal, and some are more effective than others.

Melyssa Griffin lead generation form example

Melyssa Griffin’s lead generation form offers a bold headline, an enticing offer, and a bright submission button.

While squeeze pages are a type of lead generation form, there are other types too. However, what they all have in common is the offer of value to the reader. Often, you’ll provide a content download or free-trial period in exchange for their details, and it’s a great way to build your email list quickly and consistently.

You’ll likely already have some kind of lead generation form on your site, so it’s worth thinking about how to optimize them for maximum impact. Even simple formatting and compelling copy will increase the quality of your forms.

3. Write for Your Audience

Even if you aren’t a content writer by trade, it’s still important to write like a professional. This includes writing with your audience in mind. However, it’s not just about writing in a specific style or tone, but also anticipating your readers’ questions and fears, then offering them solutions. By doing this, you’re setting yourself up as an authority – and the rub you get from this could skyrocket sales.

Neil Patel's squeeze page.

Neil Patel writes for his audience, which goes some way to explain why he sees more than 100,000 visitors every month.

However, this isn’t something that’s out of reach – here’s how to get started:

  1. Create some target reader personas.
  2. Practice conversational writing.
  3. Keep text and image formatting simple and easy to read.
  4. Visit niche-related hangouts, such as Facebook groups, to find content inspiration.

When you write for your audience you create a connection, and will naturally compel them to engage with your services. Of course, these are the ideal conditions for increasing conversions and sales.

4. Shorten and Cloak Your Links

It goes without saying that affiliate links are the lifeblood of your marketing business. Unfortunately, uncloaked links can impact your revenue. For example, a URL such as is less easy to read, and could set off alarm bells for some readers who believe it’s a spam link. Instead, a pretty, cloaked URL such as is more likely to be trusted. It’s short and descriptive, which are two of the many positives of cloaked affiliate links.

The manual method of link cloaking isn’t too complicated, but it could be overwhelming for some. Fortunately, WordPress users can use a solution such as Pretty Link Pro, which offers a variety of invaluable features.

To begin shortening and cloaking your affiliate links, purchase a plan, then install and active the plugin. Next, navigate to Pretty Link > Add New Link on the left-hand side of your WordPress dashboard:

Pretty Link Cloaking Add A New Link

From here, add your original link to the Target URL box, and you’ll receive an editable four-letter slug. Once you click Create, you’ll be able to use the link wherever you choose – simple!


Creating a successful affiliate marketing business takes time and persistence, and many times you’ll feel as if you’re not doing enough. However, although a solid sales strategy is the first step, there are a few additional tactics you can employ to maximize your revenue.

In this post, we’ve offered four additional ways to improve your sales strategy. To recap:

  1. Set up a squeeze page.
  2. Optimize your lead generation forms.
  3. Write for your audience.
  4. Shorten and cloak your links using Pretty Link Pro.

Do you have any questions about setting up an effective affiliate marketing sales strategy? Let us know in the comments section below!

How to Boost Your Brand Power with Vanity URLs

Custom domains used for marketing purposes (i.e ‘vanity URLs’) are a powerful way to boost your branding. However, choosing one is not always a simple process. Ultimately, a poor vanity URL won’t reflect well on your brand, and will likely stymie your business’ growth. Fortunately, there are a number of best practices you can follow that may serve to maximize the effectiveness and fit of your vanity URL. Choosing one is more to do with common sense and logic rather than creativity.

In this article, we’re firstly going to discuss what a vanity URL is, then walk you through the steps you need to choose and purchase one. Finally, we’ll offer some advice about integrating it into your marketing strategy.

Let’s get started!

What a Vanity URL Is (and 3 Tips for Choosing One)

Simply put, a vanity URL is a custom domain for a specific page on your website that’s been branded for marketing purposes. For example, if you’d like to offer users an easy way to your online store, you could go with rather than let users navigate to

Using vanity URLs offers a number of benefits. Firstly, aside from creating a memorable handle to help users get back to a particular page on your site, they also strengthen your branding efforts by enhancing your business’ credibility. Also, vanity URLs provide the potential for custom-branded business email addresses, which helps to strengthen your professionalism.

In addition, vanity URLs can directly lead to increased traffic. This is because having your custom domain name on display in search engine results and ads enhances Click-Through Rates (CTR), potentially bringing more business to your site.

Fortunately, choosing a vanity URL follows a similar path to choosing a regular domain:

  1. Make it memorable. Catchy, short URLs help readers remember how to navigate to your site the next time they want to visit.

  2. Make it pronounceable. Memorable and pronounceable often go hand in hand, and a ‘natural-sounding’ URL can aid retention.
  3. Avoid potential infringements. Simply put, you don’t want to end up in court. Take caution, and make sure you’re not treading on the toes of another company with your vanity URL.

All in all, choosing a vanity URL isn’t a ‘dark art’. By using some common sense and thinking about the bigger picture, you’ll be well placed to think about making a purchase.

How to Choose and Purchase a Vanity URL (in 3 Steps)

Now we’ve discussed some pointers for choosing a vanity URL, let’s look at how to actually select and purchase your new custom domain.


Step 1. Choose a Suitable Name

While sometimes the name of your desired vanity URL will be self explanatory, you may also need some assistance – especially if you’re looking to promote a particularly niche page. Fortunately there are a couple of great resources to give you a helping hand:

  1. Shopify’s Business Name Generator.  This tool will generate available domain names based on the keywords you enter. You can then choose to reserve your branded address directly through Shopify.
  2. BustAName. This works much like Shopify’s Business Name Generator, offering a word combiner that assists in selecting the perfect domain in addition to a quick domain check.

Once you have a suitable domain name, it’s time to shop for the best price.


Step 2. Carry Out a Price Comparison

Of course, different domain registrars offer different prices. Sometimes the same vanity URL will go for a lower price at a different registrar, so it’s always best to shop around regardless of your budgetary concerns.

That being said, unlike other price comparison industries and niches, there’s no real way to compare domain registrars. However, sites such as TLD List make matters easier by providing a comprehensive comparison of top-level domains:

This step will require some mucking in to find the best price, but the savings you’ll make will ultimately outweigh any time you’ve spent researching.


Step 3. Choose and Purchase a Vanity URL

The final step is to make your purchase. If your budget isn’t a concern, or you’re simply looking for a recommendation, we’d suggest either NameCheap or GoDaddy. Both are stellar registrars, with a range of available Top-Level Domains (TLDs) on hand.

Purchasing your chosen domain will likely be the easiest part of the process. Essentially, if you have your payment details, and if you’re used to the online purchasing process, you can buy a domain!

Now you have a vanity URL in hand, you can begin to consider your marketing.

How to Integrate a Vanity URL into Your Marketing Strategy

When it comes to integrating vanity URLs into your marketing strategy, they’re essentially useful when honing in on certain aspects of your business you’d like to promote.

For example, take a food company (ACME Food) that offers among other services, a seated cafe. Normally, you would create subdomains or folders for each (for example, However, purchasing a vanity URL such as enables you to offer branded email addresses, as well as something that can be added to flyers, business cards, and social media.

You can also do the same for your different locations or branches. For example, you have two establishments both uptown and downtown. Rather than direct visitors to, you can offer You’ll also be adhering to Search Engine Optimization (SEO) best practices too, which is a bonus.

Finally, there’s Pretty Link Pro. This is a WordPress plugin that – unlike other link shorteners – leaves your custom vanity URL branding intact. It also offers a bevy of other features, including:

  1. Powerful social sharing.
  2. Automated page and post short link creation.
  3. Server-side 301 permanent redirects (essential for implementing vanity URLs).
  4. Click tracking and related analytics.

It’s an easy to use plugin that can help you implement your vanity URLs correctly, with no impact to your SEO, and enhance the work you’ll have done to implement a strategy.


It’s a fallacy that choosing a domain name is a simple aspect of establishing your business’ online identity. However, choosing a poor vanity URL could inhibit your product and/or company’s growth.

In this piece, we’ve shown you how to boost your brand power by using vanity URLs. Let’s quickly recap how to do it:

  1. Choose a suitable, well-considered name.
  2. Carry out a price comparison by shopping around.
  3. Choose and purchase vanity URLs using preferred domain registrars.

You can also leverage the power of Pretty Link Pro to enjoy a host of marketing benefits while still retaining your custom, branded vanity URL.

Do you have any questions about choosing a vanity URL? Let us know in the comments section below!

The Pros and Cons of Link Shortening

Sharing long, complex URLs online is not ideal – hence the need for link shorteners. However, while they have many benefits, they’re not a totally perfect solution. Unfortunately, it can be difficult to ascertain when and where it’s best to use a URL shortener, and when it’s smarter to reconsider your strategy.

The crux of it all is this: The simplest and most effective way to avoid the pitfalls is to understand how link shorteners operate. Through this knowledge, you can seek to understand how shortened URLs behave in different situations, enabling you to harness the benefits for your own gain.

In this piece, we’re going to provide a rundown of both the pros and cons of link shortening, and what they mean for you. To start, let’s briefly discuss the background behind link shorteners, then jump right in!

An Introduction to Link Shortening

The TinyURL welcome screen

Link shorteners have been around for longer than most people realize. A popular example is Tiny URL, which was launched by web developer Kevin Gilbertson in January 2002, and still remains popular.

Originally, link shorteners were primarily used to keep long URLs from becoming fragmented within email clients. This was due to text wrapping concerns with displays used at the time. However, today URL shorteners are particularly popular for social media applications. Short URLs are both aesthetically and functionally more beneficial for platforms such as Twitter, where long URLs hamper ease of reading.

There are quite a number of popular URL shorteners today such as Bitly,,, and Google’s While these services offer plenty to today’s marketers, a tool such as Pretty Link Pro can offer much more power and flexibility – as we’ll see later.

The Pros and Cons of Link Shortening

Now we’ve established the background behind link shorteners, let’s look at both the pros and cons of using them. We’ll start with the positives!


Let’s begin with the most obvious: URL shortening services simply make hyperlink text look more attractive. Normally, website URLs take up a bunch of space. They’re often unattractive strings of random letters and numbers, and can be distracting and aesthetically unpleasing.

However, it’s more than just aesthetics. Shortened links make the reading experience smoother, particularly on social media platforms. In addition, they make it easier for your viewers to share content, as it’s less likely they’ll make an error when copying over links (although this is less of a concern when using modern smartphones). Not only that, but there’s no danger of losing any hard-won SEO benefits – Google are smart enough to pass on link juice for any 301 or permanent redirects implemented.

There’s also click tracking to consider, and measuring the success of your marketing efforts is always imperative. In a nutshell, you can’t improve on targeting your audience if you don’t know how they respond to your content. Link shorteners provide analytics to show you who has clicked your links, and they’re often available through a centralized dashboard view:

Shortened links also play nicely with UTM (Urchin Tracking Module) codes, which enables you to track clicks across specific campaigns, keeping analytics from one platform (Twitter, Facebook, Google+, etc.) separate from the others.

Finally, some URL shortening services even provide custom editing of links – more on which later.


While there are a bevy of benefits to using link shorteners, nothing’s perfect.

For starters, the increasing proliferation of so-called ‘fake news’ means online viewers are potentially more likely to be wary of shortened links. That can lead to distrust, resulting in fewer clicks. This isn’t an inherent problem with link shortening per se, but can still be harmful nonetheless.

Also, the nature of redirections introduces many potential points of failure between a user clicking the link, and visiting the desired website. Sometimes, a shortened URL may send the user through two, three, or more redirects, and if one fails, it means a user who could potentially head to a competitor – a serious problem.

Additionally, if you’re using a link shortening service rather than a dedicated tool such as Pretty Link Pro, your shortened URL may go down. Services aren’t guaranteed to last forever, and once a service goes down, so do any links tied to it. What’s more, ISPs occasionally blacklist URL shorteners in an effort to impede the efforts of spammers who use link shortening for malicious purposes. If this occurs, again, expect a frustrated reader who will likely head to your competition.

Finally, many URL shorteners use their own branding, which dilutes the mention of your own domain, and arguably causes your own brand to suffer.

How Pretty Link Pro Can Help You Implement Link Shortening

Unlike other link shortening services, Pretty Link Pro leaves your branding intact. This is a premium plugin that can offer the functionality of a link shortening service, with more flexibility to boot.

A look at Pretty Link Pro within the WordPress dashboard


Just some of the features included are:

  1. The ability to group and track clicks across all your shortened links.
  2. Powerful social sharing options, including automatic aggregation of any tweets made about your posts, enabling visitors to easily make retweets.
  3. Automated page and post short link creation.
  4. Automated link replacement for site-wide keywords.
  5. SEO-friendly, server-side 301 permanent redirects, as well as temporary 302 and 307 redirects.
  6. Almost complete control over how your links appear, and how you redirect users.

What’s more, getting started with Pretty Link Pro is exactly the same as any other WordPress plugin: purchase the right license for you, upload the plugin’s ZIP file to your site, then install and activate it. Simple!


Link shorteners offer a range of pros and cons, and it can be difficult to know when it’s best to make use of them. However, knowledge is power, and studying the positives and the negatives will offer some insight into whether they’re right for you.

Pretty Link Pro specifically helps to mitigate the negatives of link shortening by combining good aesthetics with powerful social sharing, 301 permanent redirects, and robust analytics. Also, unlike so many URL shortening services, Pretty Link Pro enables you to bolster your branding efforts through the retention of your custom domain.

What benefits of link shortening mean the most to you? Let us know in the comments section below!

Pretty Link 2.0 is Here!

It’s been a long time coming, but we’re proud to announce that Pretty Link Pro 2.0 is now here!

We have completely refactored the code base to ensure that the plugin will be easier to both maintain and extend as WordPress continues to evolve.

Along the way we’ve completed a major cleanup to the interface, improved performance of the plugin/links, added a bunch of new (awesome) features, and fixed countless bugs. We’re so thrilled about the changes, and we hope you will be too!

So what’s new?

Great question! With literally thousands of lines of code moved, deleted and/or optimized — there’s literally too many changes to list here. So we’ll cut to the chase and highlight the one’s you’re gonna want to know about.



Starting with what likely is the best new feature of 2.0 — you can now click the star button when editing a post or page on your website to reveal this Insert Pretty Link pop-up dialogue. Here you can create a brand-new pretty link or search for an existing one. With a few simple clicks, your Pretty Link will be embedded in your content. Finally no more switching between windows and copying/pasting just to insert a link into the content!



Create links like! This allows you to add a default base slug that should be used for all newly created Pretty Links, it does not affect existing links. We recommend using something short like “go” or “out” to help keep your links short (and pretty). This new feature has a lot of potential uses such as omitting your pretty links from caching plugins/hosts to ensure that tracking and reporting isn’t affected. It can also be used to limit search engines from indexing your links by adding short lines to your robots.txt files.



You can now automatically create Pretty Links for and display the social sharing buttons on selected Custom Post Types just like you could before with Posts and Pages.



This is part of our Keyword replacements. With the FTC getting more serious about cracking down on proper affiliate link disclosures we thought it might be cool to add a feature where your Pretty Link’d Keywords are automatically disclosed for you. When enabled it will show a small text next to your replaced Keyword links so the user will know that link is an affiliate link. Further, you can even show a link to your full affiliate link disclosure statement at the top and/or bottom of each post on your site.



You can define an unlimited number of geo-based redirects. This means you can send users to different target URL’s based on their location. We’re excited to see the various ways you all come up with to use this new feature!



You can now also choose to redirect to different target URL’s based on the user’s device info. Such as their device type, Operating System, and even their browser!



Redirect to different target URL’s based on the current date and time. You can now set time intervals and specify which target URL the user will be redirected to based on the current date and time. Set as many time periods as you want!



We had a lot of requests for this, and it’s finally here. We hope you use it and appreciate it. Your Pretty Links can now be set to expire after a certain time, or after a certain number of unique clicks. Maybe you want to run a promotion for only the first X people who subscribe, or for folks who subscribe before a certain time get a free T-shirt etc. Best of all, after the link expires, you have the option to redirect them somewhere else instead.



You’re no longer limited to just five rotation URL’s. Now you can add up to 20 rotating URL’s per Pretty Link.



The social sharing buttons have been completely replaced with some new modern-looking sharing buttons.



Pretty Link already supported QR codes, but we’ve increased the generated size of the codes so you can use them in your print media and campaigns.



In addition to some serious performance improvements with the Automatic URL Replacement feature, we’ve also added a domain blacklist feature as well. This means you can now omit certain domains from ever being automatically replaced. Perhaps you only want to automatically replace external (outgoing) links with pretty links, and leave your internal links alone. Now that is possible with this new domain blacklist feature.



Many of you have been very successful, and with that success comes more traffic. We now have an option which will automatically trim (permanently delete) clicks which are older than 90 days. This will keep the clicks database table fresh and prevent it from becoming so bloated that it affects site performance and other queries etc. These hits are lost forever once deleted, though we highly recommend using this new feature, please be aware that once they’re deleted – they’re gone forever unless you have some kind of incremental database backup solution in place.



You can now define custom scripts which should be used in the HTML <head> section on every supported redirect type. You can also define scripts which should only be used on individual links as well. This could be useful for tracking scripts like Facebook retargeting, analytics etc. This feature works on all redirect types except for server side (30x) redirect types.



  • Cleaner, more modern interface
  • Serious performance improvements and options
  • We’ve extended some of the data that can be imported/exported – with more to come in a future release
  • Complete refactor of the core code
  • New license key system (no more entering your username/password to activate the plugin)
  • Lite and Pro options have been merged into one page
  • Tools have been better separated out into their own page
  • Hundreds of other small changes and bug fixes too numerous to list
  • Auto twitter posting has been removed, better auto-social posting options are available such as Buffer and Hootsuite
  • Tweet badge has been removed

How to Implement 301 Redirects on Your Website

It goes without saying that if your site isn’t ranking well on major search engines, nobody will be able to find you. If you’ve worked hard at improving your ranking, then change your URL or move your website, it can all be unravelled in a flash.

301 redirects automatically send visitors and search engines to your new URL, and making appropriate use of them is vital for maintaining your current search ranking. What’s more, plugins such as Pretty Link Pro can make implementing them a snap.

In this post, we’ll explain what 301 redirects are, the process of implementing them manually, and how Pretty Link Pro can help. Let’s get started!

What 301 Redirects Are

Put simply, a 301 redirect is a permanent redirection from one URL to another – such as to The number refers to the HTTP status code for this type of redirect. Once implemented, any visitor or search bot visiting the original URL would be funneled directly to the new one.

It’s worth pointing out that 301 redirects should only be used as a means for permanent redirection, and is normally used to preserve the user’s experience while search engines catch up with your changes.

Why You Should Use 301 Redirects

Changing your URL without using a 301 redirect is similar to moving your business to a new address and not notifying customers. They’ll keep turning up to the old location for a while, but after some time, will eventually go elsewhere – leaving your business in ruins.

It’s the same thing with Search Engine Optimization (SEO) – if no one knows where to find you, you can’t gain traffic.

When moving domain, 301 redirects are ideal for the following reasons:


  1. You can resolve different URLs to the same location. People have their individual habits when it comes to inputting web addresses – some preferring to enter www, others not. 301 redirects make sure all instances take visitors to the right site.
  2. You can rebrand a website with a different URL. There are a myriad of reasons to change your URL. Whatever the reason, you can do this while preserving most of your PageRank.
  3. You can redirect traffic from different URLs owned by the same company. Some companies may need multiple domains to redirect to the same site. With 301 redirects, you’re free to do so.


While using 301 redirects isn’t rocket science, it can be confusing if you haven’t done it before. Don’t sweat it – we have you covered! Let’s take a look at how to do it.

How to Implement 301 Redirects on Your Website

Implementing 301 redirects manually is normally carried out through your .htaccess file. In short, this is a server configuration file that stores important settings related to your WordPress website. It can be found within your site’s root directory (normally called public_html or www), or in the top-level directory of your WordPress installation.

You’ll certainly need to access your site via File Transfer Protocol (FTP) in order to edit .htaccess. In this article we’ll be using the popular (and free) FileZilla application. If you’re uneasy about using FTP, consult both the documentation and your web host’s instructions before you get cracking.

Once you’re logged into your server, you may not see your .htaccess file. That can be remedied by selecting Server > Force showing hidden files from the FileZilla menu.

If you’re still struggling, you may not even have a .htaccess file. To fix this, log into your WordPress dashboard, navigate to Settings > Permalinks, choose any of the permalink settings, then save your changes. This forces WordPress to create a new .htaccess file. Make sure you revert back to your original permalink settings afterwards!

From here, you’ll want to carry out one more task before getting started: backing up your site.

Simply put, you should always back up before making any changes to your WordPress installation. That way, you have a good, clean version of your site to revert to in case the worst happens. Our recommendation is the UpdraftPlus plugin:

Using the plugin is a breeze – so there’s really no excuse for skipping this step. Alternatively, you can also opt for a premium option, such as VaultPress.

Next, log into your server using FileZilla, locate your .htaccess file, and edit it using your favorite plain text editor – any other application could potentially ‘break’ it. It’s important not to edit any pre-existing code too (i.e. everything between BEGIN WordPress and END WordPress).

To implement a 301 redirect, you’ll need to add the following code to the very bottom of your file:


# BEGIN 301 Redirects

Redirect 301 /old-post/

# END 301 Redirects


Simply replace /old-post/ with your old URL, then add the new URL to replace Save your changes, and that’s it!

How Pretty Link Pro Can Help With 301 Redirects

Our Pretty Link Pro plugin is more than just another URL shortener. It enables you to shorten, shrink, cloak, track, organize, share, and test all of your links:

In addition to shortening your URLs, Pretty Link Pro also offers multiple redirect options, including 301 redirects – all set directly from within your WordPress dashboard:

So, while the manual method has its place, Pretty Link Pro offers just as much power, without you having to touch a single line of code.


Moving your website or changing your URL can wreak havoc with your search engine rankings. It’s a good job, therefore, that 301 redirects can help reduce the pain involved. What’s more, Pretty Link Pro can help you implement them on your site quickly and easily.

In this post, we’ve shown you how to implement 301 redirects manually on your site. Let’s recap the necessary steps:

  1. Back up your site (we recommend UpdraftPlus or VaultPress).
  2. Log into your server via FTP (with a tool such as FileZilla).
  3. Add the necessary code to your .htaccess file, and save your changes.

Do you have any questions about 301 redirects or how Pretty Link Pro can help? Ask away in the comments section below!

5 Reasons to Redirect Your Links with Pretty Link Pro

As an affiliate marketer, link redirects and cloaking have a number of advantages. Besides the pure aesthetics of a short, descriptive link, it can also have a considerable impact on the success of your business venture. It’s seemingly a small detail, but one that adds a seal of quality and professionalism to your marketing content.

What a reader sees when hovering over a link in the body of your text, or when a URL appears in the address bar, can be a deciding factor. It has a subliminal influence on whether the reader follows the link, and that fraction of a second can make all the difference.

Finding a way to create, organize and manage redirects for all your links – especially in a way that fits seamlessly into your WordPress environment – can be problematic. Pretty Link Pro was created specifically to solve that problem.

With that in mind, this post reveals five compelling reasons why setting up redirects for your links with Pretty Link Pro is a smart addition to your affiliate marketing strategy.

Let’s get cracking!

1. Increase Click-Through Rates

Your affiliate ID is the unique number used to track and record activity on your affiliate account. An affiliate link (with your ID included) typically looks something like this: click?id=exyzzyQzKg/F4&offerid=12345.10121&type=2&subid=0

Each time a customer clicks on a link of yours, the data is stored in a cookie, and you get the commission.

Unfortunately, an obvious affiliate link can harm your credibility. If that unsightly link appears in the browser’s address bar, it could quite possibly have a negative impact on your marketing efforts.

Psychologically, asking your readers to click a super long affiliate link with plenty of url parameters may send the wrong message – that you’re ‘in it for the money’ or even that you’re ‘tracking every move they make.’  No matter how well-written your copy is, and how attractive your images are, if your link gives the wrong kind of impression about your motives, your click-through rate can suffer.

Creating redirects for your links is easy with Pretty Link Pro – simply paste the URL you want to setup a redirect for into the Target URL box and the plugin does the rest. You’ll see your new short, descriptive link below the original, along with a four character slug (of course you can modify your link slug to anything you’d like).

To be clear this approach should never be used to obscure the fact that your link is an affiliate link. Before creating a pretty link redirect for your affiliate link you should check with your affiliate program to determine what their rules are on redirects and cloaking. But above all make sure you disclose each of your affiliate links — FTC rules state that you must fully disclose each affiliate link you have on your website (including on each page where you use the affiliate link). Whether your link is a direct affiliate link or redirects to an affiliate link it must be disclosed.

2. Avoid Ranking Penalties

Ranking penalties relate to how likely your page is to be found on a search engine such as Google. Search engines have complex algorithms that take lots of factors into consideration, and one of those factors is the number of affiliate links on your page.

Obviously, search engine traffic directly affects the commission from your affiliate links, so you can’t afford to jeopardize your page’s ability to be found.

Fortunately, there are ways around the issue of ranking penalties as they pertain to affiliate links. You could manually add “rel=nofollow” every time you create an affiliate link, but that’s a tedious way to go about it.

Pretty Link Pro makes the whole process much easier. It gives you the option to ‘nofollow’ your pretty links from within the plugin’s interface, without having to add a single line of code (these nofollows happen in the http headers rather than html so don’t be alarmed if you don’t see the nofollow in the link html). This means that when search engines crawl your site, they should skip over your affiliate links. While having too many affiliate or sponsored links can result in a penalty from Google, when they’re redirected, your rankings will remain unaffected.

With Pretty Link Pro, it’s a walk in the park. Head to the plugin’s dashboard, and navigate to Options > SEO Options. Tick ‘Nofollow’ this link, after creating your shortened link, and you’re good to go:

In addition to being able to add no-follows to the http headers of your pretty links, you can also add a ‘rel=”nofollow”‘ to all of your affiliate links when generating them using Pretty Link’s keyword replacement feature.

3. Prevent Link Theft

Link theft or link swapping is when your affiliate link is deliberately removed or swapped for another before your customer’s purchase is registered. An individual with bad intentions (and an affiliate account), could substitute your link with their own. The result is that you would lose the commission you would otherwise have earned.

Affiliate marketing has come a long way, and measures are taken to ensure that both companies and marketers comply with fair trade practices and Federal Trade Commission (FTC) regulations. Still, there will always be those individuals who try to find unscrupulous ways to milk the system.

Creating pretty link redirects for your links with Pretty Link Pro protects you. Since your affiliate link isn’t visible in the html, it can’t easily be removed or swapped by anyone other than you, and your commission earnings remain safe.

4. Outsmart Ad Blockers

Nobody likes to be bombarded by adverts. Because of this, some of your readers might be using browser extensions such as AdBlock Plus. Unfortunately, those kinds of browser extensions can suppress your page because of your affiliate links.

Setting up redirects your links is the solution – often making your page available on browsers with ad blockers installed.

To ensure banner ads display correctly, you’ll need to take one more precaution: Instead of hot-linking banners from the merchant’s domain, download them, and host them directly from your own site preferably using an awesome ad-management plugin like AdSanity.

5. Make Link Management Easier

Product links expire and affiliate programs change, or even close for business. If you’re trying to keep track of all your links with a spreadsheet, keeping up with all those changes can become a nightmare.

If you’re a member of more than one affiliate program, you might find that you lose track of which products belong to the different programs. That means logging in and going through each one until you find what you’re looking for.

Pretty Link Pro makes it easy to update your links automatically, no matter how many times you’ve included them in your content. There’s no need to keep a separate log.

You can also add a descriptive title for each link you create. This isn’t displayed as part of your short link, it’s simply there to help you stay organized when you’re keeping track of your links. What’s more, there’s also the option to create groups for all your links – keeping everything nice and tidy:

You’ll be able to see this information at a glance in the Links section. Here, your latest links are displayed first, along with the descriptive title you specified and the groups you’ve assigned:


Ultimately, the most important reason to set up pretty link redirects your links is to protect and to boost your commission earnings. While there are manual ways to get around the above problems, an automated solution will save you a great deal of time and give you peace of mind.

To summarize, here’s why setting up redirects with Pretty Link Pro makes sense … you can:

  1. Replace an unsightly URL link with a descriptive one that sits well with your audience and encourages click-throughs (but making sure to always comply with FTC rules by disclosing each affiliate link you use, on the page the link is listed on).
  2. Minimize the risk of ranking penalties from search engines.
  3. Protect your links from theft and swapping.
  4. Bypass ad-blocking apps.
  5. Make the whole process easier and more efficient.

Do you have an opinion on how link cloaking impacts your affiliate marketing? Share your thoughts in the comments section below!